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Jun 9, 2026

How Gopuff's Go agent shops with Grok

Gopuff and SpaceXAI launched Go, an AI-powered shopping assistant built into the Gopuff app and powered by Grok text, audio, and image models.

Gopuff and SpaceXAI recently launched Go — a personal shopping assistant that knows what you want and delivers in minutes — using frontier text, image, and audio models.

Powered by Grok APIs, Go combines Gopuff's demand intelligence with real-time signals from X and the web to personalize the experience for each user. The result is a shopping experience that anticipates what you need from Gopuff's network of micro-fulfillment centers.

Working with SpaceXAI has been transformative for Gopuff. Grok Voice and Chat power a personalized ordering experience for millions of Gopuff customers, drawing on hundreds of millions of orders, and Grok Imagine creates dynamic visuals of their recommended items. The response has been a fundamental shift in the way customers can shop on Gopuff.
Yakir Gola, Co-founder and CEO, Gopuff

Building Go

Go can build personalized carts before you even open the app, using past preferences and external signals like the weather. Over time it learns what you like and dislike, and helps you order everyday essentials when you need them.

Go also includes a visual shopping feed based on Grok Imagine. Using state-of-the-art image models, Go generates hyper-realistic scenes from Gopuff inventory so you can visualize carts and orders.

Go learns on every order. It's available now in the Gopuff app on iOS and Android.

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