Grok Imagine

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Available in API

Grok Imagine API

From prompt to pixel-perfect reality.

State-of-the-art image and video generation, editing, and restyling — one API for every visual modality.

Explore playgroundDocs
Up to 2K resolution10 images per requestVideo up to 15sFrom $0.02 / image

Text & image to video

Product demos, visual effects, and creative content. Turn a photo into a cinematic video with smooth pans, zooms, and reveals.

  • Text-to-video and image-to-video in one API
  • Up to 15-second clips with motion control
  • High-fidelity output across photoreal and stylized scenes

Virtual try-on

Upload a photo of a person and a clothing item — the API generates a video of them wearing it. Perfect for e-commerce and fashion.

  • Combine product and client references into one shot
  • Preserves garment shape, texture, and color
  • Returns ready-to-use video for product detail pages
Product
Product
Client
Client
Try-on

Product placement

Turn a single product photo into scroll-stopping content for every channel. Generate up to 10 images per request at 2K resolution.

  • Restage your product in any environment or angle
  • Add people, change perspective, or shift the scene
  • Up to 10 images per request at 2K resolution
Original

Precision edits

Edit colors and objects with accuracy for complete control over your product showcase.

  • Target specific attributes without disturbing the rest
  • Iterate on colors, materials, and details in seconds
  • Switch between image and video edits on demand

Creative restyle

Seamlessly switch between styles to reinvent the experience in seconds. Drag the slider to compare the original with the restyle.

  • Apply cinematic, anime, retro, watercolor, and more
  • Side-by-side compare with the source video
  • One source — endless creative directions
Original
Block

Mockups into reality

Turn your rough ideas into multiple realities at the click of a button.

  • Go from sketch or render to polished output
  • Explore variations across mood, lighting, and style
  • Bridge concept and production with a single prompt
Sketch

Ready to build?

Start generating images and videos with just a few lines of code.

Create API KeyTry on Playground 
import xai_sdkclient = xai_sdk.Client()response = client.video.generate(    prompt="A glowing crystal-powered rocket launching from Mars",    model="grok-imagine-video",    duration=10,    aspect_ratio="16:9",    resolution="720p",)print(response.video.url)

Powerful without compromise

Our image and video models top the leaderboards on quality, speed, and price.

ModelRankPriceLatency
Grok Imagine
1
Veo 3.1 Fast
4
Veo 3
5
Sora 2 Pro
9
Sora 2
12

Source: Artificial Analysis Text-to-Video Rankings, 2026-01-28

“Grok Imagine API delivers outstanding video quality with native audio generation, combining photorealistic realism, strong creative style, and an impressive level of control.”

fal

Common questions

About image and video generation, editing, and pricing. For a deeper dive, visit the docs.

The Imagine API supports text-to-image generation, image editing with natural language, style transfer, and multi-image compositing. You can generate up to 10 images per request at 1K or 2K resolution across a wide range of aspect ratios. View the full image generation guide
The API supports text-to-video, image-to-video, and video editing. You can generate videos up to 15 seconds long at 480p, 720p, or 1080p in multiple aspect ratios. Video generation is asynchronous — you submit a request and poll for the result. View the full video generation guide
Image and video pricing varies by model and resolution — output starts at $0.02 per image on grok-imagine-image, with higher-quality models and 2K output priced separately. Video generation is charged per second of output by resolution. Text input is free. See detailed pricing
Images support a wide range of aspect ratios including 1:1, 16:9, 9:16, 4:3, 3:4, 2:1, and more, at 1K (1024×1024) or 2K (2048×2048) resolutions. Videos support 1:1, 16:9, 9:16, 4:3, 3:4, 3:2, and 2:3 at 480p, 720p, or 1080p. Learn more
Yes. For images, pass one to three source images along with a text prompt — the model will apply your edits while preserving the original composition. For videos, provide a source video (up to 8.7 seconds) and a text prompt to modify it. You can also chain multiple edits by feeding outputs back as inputs. See editing examples
Create an API key at console.x.ai, then install the official Python or JavaScript SDK. Image generation is a single synchronous call; video generation uses an async polling pattern. Both use Bearer token authentication. Read the quickstart guide
Default rate limits and input constraints vary by endpoint and are subject to change. View the latest limits in the docs. If you need higher rate limits, contact sales to discuss a plan that fits your needs.
Yes. All generated images and videos go through automatic content moderation. Content that violates usage policies may be blocked. Learn more
AI product placement uses generative AI to insert your product into new visual contexts without a physical photoshoot. Instead of hiring photographers, renting locations, and staging scenes, you provide a product photo and a text description of the desired setting. The AI generates a realistic image or video with your product naturally placed in that environment. View the image generation guide
Yes. Use the image endpoint to create static ad creatives and the video endpoint to produce video ads, all from the same product photo. View the video generation guide
Each API call generates a new variation with different scenes, backgrounds, lighting, and contexts. Batch requests programmatically to produce hundreds of unique images and videos from a single product photo. This makes it easy to A/B test ad creatives, generate seasonal variants, produce localized content for different markets, and keep your ad library fresh without repeated photoshoots. Learn more about image generation
Yes. Feed the output URL of a generated image back into the edits endpoint with a new prompt to refine it. Chain multiple rounds of edits to adjust lighting, swap backgrounds, or tweak the product placement until you get the exact ad creative you need. See the iterative editing guide
The API supports all standard ad dimensions and aspect ratios, so the images and videos you generate are ready to upload directly to any major ad platform.