Grok Bot for Clay

I used to build Clay workflows by clicking through the UI. With the Clay plugin for Grok Bot, the workflow starts with a sentence instead of a series of clicks. It's a totally different way to work, and opens new use cases that extend Clay's capabilities.

Grok Bot builds the workflows and Clay supplies the data and infrastructure to run them. Together they handle everything from enrichment and research to signals and an outbound sequencer. There are over 200 data providers in Clay's marketplace that Grok Bot can access. This opens a world of possibilities of how you can use Grok Bot and Clay together in GTM.

Not only can Grok Bot build GTM workflows for you, it can do things Clay can't do on its own.

Clay's Speed to Lead test shows this in action. We wanted to give customers a self-serve tool to test how fast their team responds to a lead. This presented a challenge, how would the demo request form get filled out? We solved it with Grok Bot.

This is how the test works:

1. Customer provides their email address
2. The email is routed to Clay for enrichment
3. Clay posts a task in Slack (we wanted to see the requests as they came in)
4. Grok Bot picks up the task and autonomously fills out the demo request form
5. Since Grok Bot has an email, we can measure the time difference between submission and when the customer emails Grok Bot back
6. The data is routed back to Clay, and the test requester gets an email with the results

Customers rave about this lead form. Imagine that... customers reach out to us to applaud a lead magnet. It's a big winner, and Grok Bot runs it autonomously.

That's just one example of how Grok Bot and Clay work better together.

Clay GTM use cases with Grok Bot

All companies need a strong data foundation before building GTM workflows. Bad data impacts everything downstream, from territory planning to rep efficiency. Clay helps companies improve data coverage and quality by providing access to, and waterfalling across, 200+ data providers. Your data foundation should be the first use case. After that, the following are the most common high-impact use cases that build on top of that data with Grok Bot and Clay.

1. Outbound prospecting
2. Automated inbound
3. PLG assist
4. ABM
5. CRM enrichment
6. TAM sourcing
7. Territory planning
8. Reverse ETL
9. Account research
10. Rep productivity systems

How to set up Clay in Grok Bot

Getting started is incredibly easy.

1. Go to 'Connect apps'. In the lower left-hand corner of Grok Bot
2. Search for Clay. And install in 1 click
3. Confirm the right workspace. You'll be asked to authenticate and then choose a workspace
4. Optional companion connectors. Wire Gmail, Slack, Granola, and Notion if you want end-to-end plays (drafts, channel updates, meeting → next action, docs)
5. Build. Describe what you want and ask Grok Bot to build you the workflow in Clay

What's possible with Clay's Grok Bot plugin

Start with one workflow you already do manually. Tell Grok Bot its inputs, steps and the output you want, and it will set the whole thing up in Clay.

What it unlocks inside the bot:

• Search companies. Prospect with filters like industry, size, location, funding, tech stack, and more
• Search contacts. Find people by role at companies, or look up someone by name
• Enrich. Contacts (email, work history summary, thought leadership) and companies (funding, tech stack, headcount growth, news, competitors, custom research questions)
• Audiences/accounts. Query your Clay Audiences and CRM-linked accounts; ask natural-language questions about deals, stakeholders, and account context
• Run Clay Functions. Call custom tables/subroutines on search results or with direct inputs (LinkedIn URL, domain, etc.)
• Credits & workspace. Check available credits and confirm which Clay workspace you're in

Results often show up as tasks you can keep enriching: search first, then layer email enrichment, research questions, or a Function on top. You don't have to do everything in one shot.